Surely the short answer is ‘Why wouldn’t they?’
With marketing companies it is all about ROI (Return on investment) It is results driven. Clients need to know that it is worth while employing you, the marketing company, to do their marketing, and by worth while, we mean you make much more money for them than if they did it themselves.
So to break down the ‘Why marketing companies need video’ we have a little help from the trusted bullet point list.
Using video within your clients email campaign massively increases click through rates. Just using the word in the subject line increases open rates by 7-13%
The average click through rate of video is 1.84%. This doesn’t sound high as all, but actually it is the highest click through rate of all digital ad formats. If the video ad is more than 30 seconds, a none skippable ad completion rate is 96%. Time to ditch the more traditional ads maybe?
In the crazy world of social media that is keeping us all connected, videos are shareable. 76% or users say they’d share a video if it were entertaining. So a video for social media needs to stir up emotions, rather than facts.
Social media has its own features for video too remember. Facebook has 360 video and live video. Instagram has 60 seconds and Instagram stories and Twitter has Periscope. YouTube is the 2nd most popular Social Media network in the world. It’s crazy! So where are your audience? Communicate directly to them on social media using video. You can read more about what we think of Social Media in another of our blogs.
Marketing your clients website using SEO? Google loves video. According to Moovly, you’ve 53x more likely to show on google, first page of video is embedded on your website. Plus, google now owns YouTube. Enough said.
Creating your client website for them? A video on a homepage explains the business even for those lazy people who don’t want to read. (Ahem!) Videos are passive engagement. According to Invodo, visitors will stay longer on your website… so this in turn will increase SEO (See Above). A great homepage video will explain why the client is on that page.
A marketing company that doesn’t have a video as part of their customer marketing strategy is really missing out. Videos tell stories, but trust and show a great ROI of that initial upfront cost. So we think video is a worth while marketing solution? We certainly do!
Thank you for all you help, flexibility and understanding during a very challenging time … working to launch SORmyCAR.I feel this is a real demarkation point for us and NOW is our time for momentum, growth and presence in the market, the video will go a long way to supporting that endeavour, you have been a true Collaborator throughout.Erkan Ali – Managing Director of SORmyCAR Ltd.www.SORmyCAR.com
It’s rare to find someone in business who has the true instinct to craft something perfectly from someone else’s imagination and requirements…Angela understands her client’s needs intimately and has the ability to turn them in to sales winning productions.
If you are looking for budget film that you hope will get noticed then Angela Makepeace is not for you.
If however you are looking for a film or animation that will attract your target market, truly translate your business message and add huge value to your business then Angela Makepeace Motion Graphics Studio is the only one to truly engage with.
Paul Wearmouth – “The Go to Sales Guy” – Speaker, Coach & Author www.paulwearmouth.com
From the word go, Angela has been completely on board with our project and we absolutely love what she has delivered.
She’s passionate, professional and just wonderful to work with. Most importantly each modification and adjustments we required were taken care of without any hesitation to deliver 3 superb children’s educational animations.
Excellent communication, a great attitude and delivered on time, what more could a client want!
Early Bird Kids Club
Thank you for your fantastic work – creating a film about access control and the complex integration was not an easy task but you gave us confidence that it was possible and we have ended up with a great, easy to understand, fun yet informative film (just as requested). Thank you.
Stacy Cronly-Dillon – Content Marketing Executive
Grosvenor Technology – www.grosvenortechnology.com
You have been a delight to work with, the Sale or Return motion graphic video you produced has far exceeding our expectations.The results have simply been record breaking,In the first 3 months of using the video over £2,500,000 of cars have come into stock, this has also resulted in the most Sale or Return cars ever sold in one month and the highest priced car we have ever sold, a £200,000 Lamborghini.We can whole heartedly recommend you and your Motion Graphic Video solution to marketing and educating clients on services and productsThank you for all the hard work you have done.Graham Ewing – CEOGP Cars www.gpcars.co.uk
Angela has helped LEAP put over its message in a clear and innovative way. It is an incredible explainer animation. From the off Angela showed creativity and thoughtfulness to want we wanted as a company…From the first moment of contact with Angela communication was clear, we were on a short deadline for an event and Angela kept this in mind and delivered…A real personal service. Angela was flexible, efficient and professional and really cared about getting the right result for us.
As a producer and director I’ve worked with Angela across a number of film projects. She tackles each role conscientiously and is a pleasure to work with, be it a location shoot or after effects work in the studio.
Simon J Frith, Producer / Director,
We have used Angela’s services to help us produce some motion graphics videos for a number or our corporate clients. Angela always understands the brief and what we are trying to achieve and is able to take our content and produce excellent work. She integrates well into our team and always delivers work on time and on spec.
Take 1 www.take1.co.uk