We all know the usual places businesses get videos made for… homepage of their website, YouTube, exhibitions… but what about the small platforms that are probably not worth making a video especially for? We can show you the places to put your video, to ensure you get the MAXIMUM use from it.
Remember… videos convert best when part of a larger marketing campaign. So that normally includes directing traffic to a specific part of your website. If a business only commission the one video, it typically goes on the homepage as an ‘about us’ video. But once it is part of your funnel, where else can you put it to ensure maximum exposure? We have a few suggestions:
Have you ever thought of putting the video on Youtube and directing traffic to it from your email signature? You can add a graphic and link the URL to it, so it directs to YouTube. Or, how about a text link explaining ‘If you’d like to know more about how we can help you, watch our video…’
It is so important to put YOU across when networking. After all, you are your most important asset. We all stand up to do our 60 seconds. How about 30 seconds of you speaking, 30 seconds of video? Take your tablet, press play… and instantly you are much more memorable.
Typically, when people sign up to your mailer they’ll know a little about you already, and are wanting to know more. You could add it in as a little ‘What we can do for you…’ click through. Did you know email open rates are boosted by 20% when mentioned in the email subject line? The click though rates are increased and unsubscribes decrease when using video within emails, so it is definitely worth thinking about using it within your email marketing campaigns.
So this is a lot more obvious.. share it on Social Media. Again, link the video to YouTube. Or, if you use a good enough video production company, they will edit it into a 20 second teaser trailer to whet your audiences appetite. They could chop it even further to create a Gif. Check out our blog on What Social Media Platform Is Best For Your Video for more information on this.
Your blog is a place where your clients can find you without going through your homepage. How about linking your video in the about section of your blog?
We love a good bit of PR. Now it is all digital too, which means you can link your bit of PR to your video on YouTube for readers and ‘engagers’ to find out more information about you. Directing them to a video is much more exciting than to a blurb, or full on text about you on your website.
Depending on what your video is about, (Here we understand it to be all about how you can help your clients and why they should use you.) but some of our clients have product videos explaining how to use their online catalogue, new product etc. How about using the video as a reason why they should buy from you. Again, with your marketing funnel in mind, your customers might have come from a third party website and have no idea why you or your business are so special they should buy from you. A video that is used on your homepage will tell your client this, so why not use it again here?
Want to make your own video? Why not sign up to learn how to create an explainer video that converts.
From the word go, Angela has been completely on board with our project and we absolutely love what she has delivered.
She’s passionate, professional and just wonderful to work with. Most importantly each modification and adjustments we required were taken care of without any hesitation to deliver 3 superb children’s educational animations.
Excellent communication, a great attitude and delivered on time, what more could a client want!
Early Bird Kids Club
Thank you for your fantastic work – creating a film about access control and the complex integration was not an easy task but you gave us confidence that it was possible and we have ended up with a great, easy to understand, fun yet informative film (just as requested). Thank you.
Stacy Cronly-Dillon – Content Marketing Executive
Grosvenor Technology – www.grosvenortechnology.com
Angela has been a complete delight to work with, she is happy to listen and understand. As well as stepping up and taking the lead, she knows what is appropriate. This is a skill very rarely found anywhere.
Thank you Angela for all your hard work, having challenging questions and the commitment to see the job through to the end while maintaining high standards.
Erkan Ali – CEOBeCollaboration Ltd www.becollaboration.com
You have been a delight to work with, the Sale or Return motion graphic video you produced has far exceeding our expectations.The results have simply been record breaking,In the first 3 months of using the video over £2,500,000 of cars have come into stock, this has also resulted in the most Sale or Return cars ever sold in one month and the highest priced car we have ever sold, a £200,000 Lamborghini.We can whole heartedly recommend you and your Motion Graphic Video solution to marketing and educating clients on services and productsThank you for all the hard work you have done.Graham Ewing – CEOGP Cars www.gpcars.co.uk
Angela has helped LEAP put over its message in a clear and innovative way. It is an incredible explainer animation. From the off Angela showed creativity and thoughtfulness to want we wanted as a company…From the first moment of contact with Angela communication was clear, we were on a short deadline for an event and Angela kept this in mind and delivered…A real personal service. Angela was flexible, efficient and professional and really cared about getting the right result for us.
As a producer and director I’ve worked with Angela across a number of film projects. She tackles each role conscientiously and is a pleasure to work with, be it a location shoot or after effects work in the studio.
Simon J Frith, Producer / Director,
We have used Angela’s services to help us produce some motion graphics videos for a number or our corporate clients. Angela always understands the brief and what we are trying to achieve and is able to take our content and produce excellent work. She integrates well into our team and always delivers work on time and on spec.
Take 1 www.take1.co.uk