For those who don’t know, Wistia is a video hosting platform – like YouTube and Vimeo – but on steroids.
In short, Wistia tracks what viewers do, adds a CTA (Call to Action) shows you heat maps, viewing trends (So you can see where your video was skipped or rewatched) and gives you a much more detailed view of what your audience are actually doing while watching your video. This helps you make informed decisions about who your campaign is reaching and how you can improve.
Here are few reasons why we think you could use Wista to host video (And why we can’t wait to get started ourselves!)
You can tailor the video player to match your brand colours and create customised thumb nails.
You can add a password if needed (Like Vimeo) but unlike Vimeo you can add chapters, incase your audience already know some of your story or need to download or view something else as part of your strategy. Our favourite thing is the CTAs. You can ask viewers to sign up before or after they watch your video. (Or in the middle, it’s up to you.) You can use this to collect leads and build relationships. Sounds good to us.
You can post your video to Social Media (Like you can with YouTube) but unlike YouTube, you can share within your Social Media channel and you can see the statistics. (See below)
Wistia is the only video hosting platform designed for SEO conscious businesses. Your videos link back to your website not to Youtube or Vimeo.
Wistia shows you ‘your audience’ page. It tracks the people watching your videos, how many times, if they watched or skipped… All using heat maps.
They also use engagement graphs too. It shows audience trends, interactions and average engagement. Check out one of Wistia’s own blog post on what you could track.
We couldn’t of course write this without mentioning the little extras, or rather big, future proofing ones. Wista offer 360 videos with all the relevant analytics. It also integrates with Hubspot, Pardit, Marketo and much more. This lets you use all your available tools to refine your message and target the right people.
In fact, in researching this blog, we have got so excited at how it could help your videos, we can’t wait to sign up ourselves.
We’ll get started and write another blog in the future about how Wistia changed, (If at all) our business. So keep an eye out.
In the meantime, if you like the sound of Wistia but don’t have a video to upload yet, why not download our ebook on ‘How to Make Your Own Explainer Video‘ full of tips and tricks and the odd freebie too.
From the word go, Angela has been completely on board with our project and we absolutely love what she has delivered.
She’s passionate, professional and just wonderful to work with. Most importantly each modification and adjustments we required were taken care of without any hesitation to deliver 3 superb children’s educational animations.
Excellent communication, a great attitude and delivered on time, what more could a client want!
Early Bird Kids Club
Thank you for your fantastic work – creating a film about access control and the complex integration was not an easy task but you gave us confidence that it was possible and we have ended up with a great, easy to understand, fun yet informative film (just as requested). Thank you.
Stacy Cronly-Dillon – Content Marketing Executive
Grosvenor Technology – www.grosvenortechnology.com
Angela has been a complete delight to work with, she is happy to listen and understand. As well as stepping up and taking the lead, she knows what is appropriate. This is a skill very rarely found anywhere.
Thank you Angela for all your hard work, having challenging questions and the commitment to see the job through to the end while maintaining high standards.
Erkan Ali – CEOBeCollaboration Ltd www.becollaboration.com
You have been a delight to work with, the Sale or Return motion graphic video you produced has far exceeding our expectations.The results have simply been record breaking,In the first 3 months of using the video over £2,500,000 of cars have come into stock, this has also resulted in the most Sale or Return cars ever sold in one month and the highest priced car we have ever sold, a £200,000 Lamborghini.We can whole heartedly recommend you and your Motion Graphic Video solution to marketing and educating clients on services and productsThank you for all the hard work you have done.Graham Ewing – CEOGP Cars www.gpcars.co.uk
Angela has helped LEAP put over its message in a clear and innovative way. It is an incredible explainer animation. From the off Angela showed creativity and thoughtfulness to want we wanted as a company…From the first moment of contact with Angela communication was clear, we were on a short deadline for an event and Angela kept this in mind and delivered…A real personal service. Angela was flexible, efficient and professional and really cared about getting the right result for us.
As a producer and director I’ve worked with Angela across a number of film projects. She tackles each role conscientiously and is a pleasure to work with, be it a location shoot or after effects work in the studio.
Simon J Frith, Producer / Director,
We have used Angela’s services to help us produce some motion graphics videos for a number or our corporate clients. Angela always understands the brief and what we are trying to achieve and is able to take our content and produce excellent work. She integrates well into our team and always delivers work on time and on spec.
Take 1 www.take1.co.uk