We’ve all heard of explainer videos, right? So what do they explain? “All about your business…” is a little general and we would imagine your business is quite complex. Sharing business love can be a tricky subject as sometimes there is too much to say and too much love to share. We have broken it down into simple suggestions. The bottom line is short, precise, targeted videos, more than one if needs be and the more tailored to your specific audience, in the correct part of your funnel, the better.
Your product might need a little explaining. When you need a demonstration, visual is best and personally we search on YouTube. These types of videos would be good for existing customers who have already bought your product and those thinking about buying it to encourage trust.
These videos encourage people to sign up to your mailer. Show them exactly what they will gain, what to do and how to do it. As long as you explain what is in it for them, a video here will work.
Competitions of free trials of products are great and sometimes people don’t want to read about how to enter. Videos like these are great to share on social media and anyone can see them when tagged. Once people watched the video, they will know what’s in it for them, and if this is good enough, they will share.
We are suckers for videos on why you should sign up for webinars. Usually, they are “talking heads” (So not something we can help you with unless you personally don’t like the camera!) Talking heads let your audience get a taste for what’s to come, build a sense of trust and familiarity, and once they feel they know you, they are more likely to join the webinar for the next step in your marketing funnel.
Another great video to spread via social media. It is much more about your clients and how you can provide a solution to their pains. It goes on your website (Usually the homepage) and is the first video to be seen by someone who has virtually no knowledge of you.
So there are many options to talk about when you use video. Always make videos as short and as tailored to your specific audience as possible. Take a look at our previous blogs, What can I make my video about? Where you can use video? …for more information.
Sign up for our free 50 page e-book on how to make your own animated explained video. We’ll send you animated gifs too, to make your emails and website more fun!
From the word go, Angela has been completely on board with our project and we absolutely love what she has delivered.
She’s passionate, professional and just wonderful to work with. Most importantly each modification and adjustments we required were taken care of without any hesitation to deliver 3 superb children’s educational animations.
Excellent communication, a great attitude and delivered on time, what more could a client want!
Early Bird Kids Club
Thank you for your fantastic work – creating a film about access control and the complex integration was not an easy task but you gave us confidence that it was possible and we have ended up with a great, easy to understand, fun yet informative film (just as requested). Thank you.
Stacy Cronly-Dillon – Content Marketing Executive
Grosvenor Technology – www.grosvenortechnology.com
Angela has been a complete delight to work with, she is happy to listen and understand. As well as stepping up and taking the lead, she knows what is appropriate. This is a skill very rarely found anywhere.
Thank you Angela for all your hard work, having challenging questions and the commitment to see the job through to the end while maintaining high standards.
Erkan Ali – CEOBeCollaboration Ltd www.becollaboration.com
You have been a delight to work with, the Sale or Return motion graphic video you produced has far exceeding our expectations.The results have simply been record breaking,In the first 3 months of using the video over £2,500,000 of cars have come into stock, this has also resulted in the most Sale or Return cars ever sold in one month and the highest priced car we have ever sold, a £200,000 Lamborghini.We can whole heartedly recommend you and your Motion Graphic Video solution to marketing and educating clients on services and productsThank you for all the hard work you have done.Graham Ewing – CEOGP Cars www.gpcars.co.uk
Angela has helped LEAP put over its message in a clear and innovative way. It is an incredible explainer animation. From the off Angela showed creativity and thoughtfulness to want we wanted as a company…From the first moment of contact with Angela communication was clear, we were on a short deadline for an event and Angela kept this in mind and delivered…A real personal service. Angela was flexible, efficient and professional and really cared about getting the right result for us.
As a producer and director I’ve worked with Angela across a number of film projects. She tackles each role conscientiously and is a pleasure to work with, be it a location shoot or after effects work in the studio.
Simon J Frith, Producer / Director,
We have used Angela’s services to help us produce some motion graphics videos for a number or our corporate clients. Angela always understands the brief and what we are trying to achieve and is able to take our content and produce excellent work. She integrates well into our team and always delivers work on time and on spec.
Take 1 www.take1.co.uk