We love Youtube. It’s the new Google. How many times do you have a problem and you YouTube it, to see the solution in a video format? All the time? Yes, we too! Well what if you find solutions and put them on YouTube for people to see? What if you are a business and know that your business changes the world? How do you know if people are viewing and engaging with your video? How do you know if your channel is growing or where in the world are your viewers coming from? Well, YouTube provides answers that define your audience to help with your visual marketing.
Once you are signed into YouTube, click on ‘You Channel’. Further, click on the tab named ‘video manager’ at the top, and then ‘analytics’ on the left-hand side. This opens up your statistics, which includes your top 10 videos, comments and likes.
This page is our favourite. Further down you can see where your customers are viewing your videos in the world, (ours is the UK, handy as that is whom we aim for) and shows your traffic sources. Traffic sources reveal if your videos are mostly being found by YouTube search or external links. It also shows you if your videos are coming up on the suggested video list of other viewers and if they are clicking on it. In addition you can see how many videos are watched within YouTube rather than those videos that link back to YouTube, but are embedded in external websites.
To click for more details, click down the left hand side.
It is also worth mentioning some other metrics:
Average View Percentage: The average percentage of a video watched.
Average view duration: The average length of the video watched.
Estimate minutes watched: The number of minutes for which the users watched the video.
Uniques: The number of views that are unique, i.e. new people, rather than returning viewers.
Viewer percentage: Percentage of viewers who were logged in while watching the video.
Watch time: The amount of time for which a viewer has watched the video. (We reckon it will drop off at the minute mark.) Check out our previous blog about length.
However, YouTube just doesn’t seem to display its stats as visually as Wista. When you are not sure where to look, it all seems to blend into one. It takes a lot more clicks on YouTube to get what you want.
YouTube is the second most used search engine next to Google. Using YouTube to host your video, linking it to your website and utilising the analytics for free we think is enough. Add all this to the mix of viewers using YouTube to search for information, means that YouTube dwarfs all its competition easily.
If you want a platform to host your video, with good enough statistics… YouTube is for you.
Thank you for all you help, flexibility and understanding during a very challenging time … working to launch SORmyCAR.I feel this is a real demarkation point for us and NOW is our time for momentum, growth and presence in the market, the video will go a long way to supporting that endeavour, you have been a true Collaborator throughout.Erkan Ali – Managing Director of SORmyCAR Ltd.www.SORmyCAR.com
It’s rare to find someone in business who has the true instinct to craft something perfectly from someone else’s imagination and requirements…Angela understands her client’s needs intimately and has the ability to turn them in to sales winning productions.
If you are looking for budget film that you hope will get noticed then Angela Makepeace is not for you.
If however you are looking for a film or animation that will attract your target market, truly translate your business message and add huge value to your business then Angela Makepeace Motion Graphics Studio is the only one to truly engage with.
Paul Wearmouth – “The Go to Sales Guy” – Speaker, Coach & Author www.paulwearmouth.com
From the word go, Angela has been completely on board with our project and we absolutely love what she has delivered.
She’s passionate, professional and just wonderful to work with. Most importantly each modification and adjustments we required were taken care of without any hesitation to deliver 3 superb children’s educational animations.
Excellent communication, a great attitude and delivered on time, what more could a client want!
Early Bird Kids Club
Thank you for your fantastic work – creating a film about access control and the complex integration was not an easy task but you gave us confidence that it was possible and we have ended up with a great, easy to understand, fun yet informative film (just as requested). Thank you.
Stacy Cronly-Dillon – Content Marketing Executive
Grosvenor Technology – www.grosvenortechnology.com
You have been a delight to work with, the Sale or Return motion graphic video you produced has far exceeding our expectations.The results have simply been record breaking,In the first 3 months of using the video over £2,500,000 of cars have come into stock, this has also resulted in the most Sale or Return cars ever sold in one month and the highest priced car we have ever sold, a £200,000 Lamborghini.We can whole heartedly recommend you and your Motion Graphic Video solution to marketing and educating clients on services and productsThank you for all the hard work you have done.Graham Ewing – CEOGP Cars www.gpcars.co.uk
Angela has helped LEAP put over its message in a clear and innovative way. It is an incredible explainer animation. From the off Angela showed creativity and thoughtfulness to want we wanted as a company…From the first moment of contact with Angela communication was clear, we were on a short deadline for an event and Angela kept this in mind and delivered…A real personal service. Angela was flexible, efficient and professional and really cared about getting the right result for us.
As a producer and director I’ve worked with Angela across a number of film projects. She tackles each role conscientiously and is a pleasure to work with, be it a location shoot or after effects work in the studio.
Simon J Frith, Producer / Director,
We have used Angela’s services to help us produce some motion graphics videos for a number or our corporate clients. Angela always understands the brief and what we are trying to achieve and is able to take our content and produce excellent work. She integrates well into our team and always delivers work on time and on spec.
Take 1 www.take1.co.uk