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What is explainer video? Welcome to our Animation, Motion Graphics, Video Production and Happiness sharing blog.

what is explainer videoEvery month we will be posting all about the why’s, what’s and how’s in an Animation, Motion Graphics and Video Production blog.  We’ll continuously answer the mythical question ‘What is explainer video?‘ We will always keep it interesting with facts and what we’ve been up to, and of course, throw in a few videos too.

To be notified when we update, let us know your email address in the box. We will even send you ways to create a video that converts, with tips and tricks to help – Plus goodies such as free videos, gifs, interesting information and general good-times.

Questions to ask yourself before you hire an animated explainer video company.

December 13, 2017

Questions to ask yourself before you hire an animated explainer video company.

Outsourcing means you a team of people who specialise in their field, are getting the job done correctly. There are some really good companies out there who will do a great job at sharing your business love. But who do you work with? We’ve come up with a few questions to ask yourselves before you hire an animated explainer video company.

Do they care about your business?

This is number 1 for a reason. Why work with anyone who doesn’t believe in your message, in what and how you are trying to change the world. Work with people who get as excited about your vision as you do. Meet with them. After a few minutes you’ll know if they are just after your money or if they believe in you. Make sure your animated explainer video company are genuinely interested in your success.

Do they have good production quality?

Does their previous work look professional, or like the sound has been recorded in a garage? Check out where the video is on the clients website? Does it fit with the companies ethos, style and brand? Does it get the message across clear and simply? How does their previous work make you feel?

Do they fit your budget?

Ever heard the saying ‘You get what you pay for?’ Well this can apply to animated explainer videos too. Sometimes mass produced, very cheap videos can harm your brand. They look nasty and your audience will instantly pick up on cut corners. The more money you can spend, the more a good production company can spend time on your video. Like the look of a company but not sure if your budget fits? Approach, explain, suggest and offer what you can. You never know if an animated video production company can offer you a special deal.

Do they get results?

What is the point of spending all that money on a gorgeous video if it doesn’t convert? Do your research. You could always phone up the company the video was for to ask if it was worth investing in. We know that when people do a good job for us, we are more than happy to sing their praises. Give it a go!

What type of help do i need?

This depends on who YOU are. If you are creative and like to muck in with the creative process, find a company who include you in the journey. You could write the script, or you could create vector images to be drawn if you are super creative and handy with illustrator. Talk it through with your production company. Some might not allow your input, some might encourage it.

To sum up, it’s about communication and gut feelings. Make sure you are both a good fit and know what you are looking for. When a company like yours comes together with a company like us, we can speak from experience and say we have never worked a day in years!

Would you like to make your own explainer video? Sign up for our free 50 page e-book now. We’ll send you animated gifs too, to make your emails and website more fun!


Where can I find stock video or footage?

December 6, 2017

Where can I find stock video or footage?

Stock video is great if creating images for your video isn’t for you. Maybe you’d rather buy stock. Stock footage and stock images are images or footage that people have created and are to be sold. This means it is often cheaper to buy than renting your own equipment and setting up your shot, but also means it is likely that you’ll see it again in another video.

Stock footage and stock images come with licensing restrictions. So you may not be able to use it more than once, or to broadcast it. You will have to buy the relevant licence for what you need. If you are unsure, check before you buy with the person who created it. The person who created the image or footage, owns it.

To get started here are a few places to have a look. Before you start, make sure you know what you are looking for. (Sounds silly we know.) But do you need it in HD? Square pixels? To be broadcast or just to be shown on a website?

Lower end stock video /images

Audio Jungle

pond5

Higher end stock video /images:

gettyimages

filmsupply

Want to create your own explainer video? Sign up for our free 50 page e-book on how to make your own animated explained video. We’ll send you animated gifs too, to make your emails and website more fun!


What software can I use to create my own explainer video?

November 29, 2017

What software can I use to create my own explainer video?

Your are making an explainer video and you’ve created the script. So it is all well and good explaining your business dreams, creating the images, showing how you want to change the world… but what about how to actually make them move?

Here are a list of websites that can help you create your video to promote your service or product and start to change the world.


Read the full post…


Where can I find a voice over for my animated video?

November 21, 2017

Where can I find a voice over for my animated video?

Voice over is another extremely important asset to creating video. If you cut corners and do it your self, you are a risk of sounding cheap. Like the rest of the video, invest in getting it done well.

You need a voiceover your audience will resonate with and take note of. Think male or female, think corporate or personal. What stories do your voiceover tell without using words.


Read the full post…


Tools to help with video conversions Part 4 – YouTube

September 6, 2017

Tools to help with video conversions Part 4 – YouTube

We love Youtube. It’s the new Google. How many times do you have a problem and you YouTube it, to see the solution in a video format? All the time? Yes, we too! Well what if you find solutions and put them on YouTube for people to see? What if you are a business and know that your business changes the world? How do you know if people are viewing and engaging with your video? How do you know if your channel is growing or where in the world are your viewers coming from? Well, YouTube provides answers that define your audience to help with your visual marketing.


Read the full post…


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