Every month we will be posting all about the why’s, what’s and how’s in an Animation, Motion Graphics and Video Production blog. We’ll continuously answer the mythical question ‘What is explainer video?‘ We will always keep it interesting with facts and what we’ve been up to, and of course, throw in a few videos too.
To be notified when we update, let us know your email address in the box. We will even send you ways to create a video that converts, with tips and tricks to help – Plus goodies such as free videos, gifs, interesting information and general good-times.
We love Youtube. It’s the new Google. How many times do you have a problem and you YouTube it, to see the solution in a video format? All the time? Yes, we too! Well what if you find solutions and put them on YouTube for people to see? What if you are a business and know that your business changes the world? How do you know if people are viewing and engaging with your video? How do you know if your channel is growing or where in the world are your viewers coming from? Well, YouTube provides answers that define your audience to help with your visual marketing.
Out of all the platforms you can use to measure video engagement to help with your marketing campaign, Vidyard and Brightcove are two of the lesser-known platforms. Both are subscription based, host your video and provide you with a detailed review of what your viewer is doing.
But which platform is for you?
We all thought Vimeo was pretty straightforward until we started to research what was available.
This can help you with visual marketing strategy, and so can Vimeo Plus, Pro and Business! There is so much more to this than what we first thought. We’ll focus on the FREE platform (Vimeo Basic) and Vimeo Business, to help you make great decisions regarding where to put your video for increased conversion rate and to help you measure marketing strategy success.
For those who don’t know, Wistia is a video hosting platform – like YouTube and Vimeo – but on steroids.
In short, Wistia tracks what viewers do, adds a CTA (Call to Action) shows you heat maps, viewing trends (So you can see where your video was skipped or rewatched) and gives you a much more detailed view of what your audience are actually doing while watching your video. This helps you make informed decisions about who your campaign is reaching and how you can improve.
Here are few reasons why we think you could use Wista to host video (And why we can’t wait to get started ourselves!)
We’ve all heard of explainer videos, right? So what do they explain? “All about your business…” is a little general and we would imagine your business is quite complex. Sharing business love can be a tricky subject as sometimes there is too much to say and too much love to share. We have broken it down into simple suggestions. The bottom line is short, precise, targeted videos, more than one if needs be and the more tailored to your specific audience, in the correct part of your funnel, the better.
Thank you for all you help, flexibility and understanding during a very challenging time … working to launch SORmyCAR.I feel this is a real demarkation point for us and NOW is our time for momentum, growth and presence in the market, the video will go a long way to supporting that endeavour, you have been a true Collaborator throughout.Erkan Ali – Managing Director of SORmyCAR Ltd.www.SORmyCAR.com
It’s rare to find someone in business who has the true instinct to craft something perfectly from someone else’s imagination and requirements…Angela understands her client’s needs intimately and has the ability to turn them in to sales winning productions.
If you are looking for budget film that you hope will get noticed then Angela Makepeace is not for you.
If however you are looking for a film or animation that will attract your target market, truly translate your business message and add huge value to your business then Angela Makepeace Motion Graphics Studio is the only one to truly engage with.
Paul Wearmouth – “The Go to Sales Guy” – Speaker, Coach & Author www.paulwearmouth.com
From the word go, Angela has been completely on board with our project and we absolutely love what she has delivered.
She’s passionate, professional and just wonderful to work with. Most importantly each modification and adjustments we required were taken care of without any hesitation to deliver 3 superb children’s educational animations.
Excellent communication, a great attitude and delivered on time, what more could a client want!
Early Bird Kids Club
Thank you for your fantastic work – creating a film about access control and the complex integration was not an easy task but you gave us confidence that it was possible and we have ended up with a great, easy to understand, fun yet informative film (just as requested). Thank you.
Stacy Cronly-Dillon – Content Marketing Executive
Grosvenor Technology – www.grosvenortechnology.com
You have been a delight to work with, the Sale or Return motion graphic video you produced has far exceeding our expectations.The results have simply been record breaking,In the first 3 months of using the video over £2,500,000 of cars have come into stock, this has also resulted in the most Sale or Return cars ever sold in one month and the highest priced car we have ever sold, a £200,000 Lamborghini.We can whole heartedly recommend you and your Motion Graphic Video solution to marketing and educating clients on services and productsThank you for all the hard work you have done.Graham Ewing – CEOGP Cars www.gpcars.co.uk
Angela has helped LEAP put over its message in a clear and innovative way. It is an incredible explainer animation. From the off Angela showed creativity and thoughtfulness to want we wanted as a company…From the first moment of contact with Angela communication was clear, we were on a short deadline for an event and Angela kept this in mind and delivered…A real personal service. Angela was flexible, efficient and professional and really cared about getting the right result for us.
As a producer and director I’ve worked with Angela across a number of film projects. She tackles each role conscientiously and is a pleasure to work with, be it a location shoot or after effects work in the studio.
Simon J Frith, Producer / Director,
We have used Angela’s services to help us produce some motion graphics videos for a number or our corporate clients. Angela always understands the brief and what we are trying to achieve and is able to take our content and produce excellent work. She integrates well into our team and always delivers work on time and on spec.
Take 1 www.take1.co.uk