What is explainer video? Welcome to our Animation, Motion Graphics, Video Production and Happiness sharing blog.

what is explainer videoEvery month we will be posting all about the why’s, what’s and how’s in an Animation, Motion Graphics and Video Production blog.  We’ll continuously answer the mythical question ‘What is explainer video?‘ We will always keep it interesting with facts and what we’ve been up to, and of course, throw in a few videos too.

To be notified when we update, let us know your email address in the box. We will even send you ways to create a video that converts, with tips and tricks to help – Plus goodies such as free videos, gifs, interesting information and general good-times.

Tools to help with video conversions Part 4 – YouTube

September 6, 2017

Tools to help with video conversions Part 4 – YouTube

We love Youtube. It’s the new Google. How many times do you have a problem and you YouTube it, to see the solution in a video format? All the time? Yes, we too! Well what if you find solutions and put them on YouTube for people to see? What if you are a business and know that your business changes the world? How do you know if people are viewing and engaging with your video? How do you know if your channel is growing or where in the world are your viewers coming from? Well, YouTube provides answers that define your audience to help with your visual marketing.

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Tools to help with video conversions Part 3 – Vidyard and Brightcove

Tools to help with video conversions Part 3 – Vidyard and Brightcove

Out of all the platforms you can use to measure video engagement to help with your marketing campaign, Vidyard and Brightcove are two of the lesser-known platforms. Both are subscription based, host your video and provide you with a detailed review of what your viewer is doing.

But which platform is for you?

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Tools to help with video conversions Part 2 – Vimeo

August 9, 2017

Tools to help with video conversions Part 2 – Vimeo

We all thought Vimeo was pretty straightforward until we started to research what was available.

Vimeo Basic:

This can help you with visual marketing strategy, and so can Vimeo Plus, Pro and Business! There is so much more to this than what we first thought. We’ll focus on the FREE platform (Vimeo Basic) and Vimeo Business, to help you make great decisions regarding where to put your video for increased conversion rate and to help you measure marketing strategy success.

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Tools to help with video conversions Part 1- Wistia

May 31, 2017

Tools to help with video conversions Part 1- Wistia

For those who don’t know, Wistia is a video hosting platform – like YouTube and Vimeo – but on steroids.

In short, Wistia tracks what viewers do, adds a CTA (Call to Action) shows you heat maps, viewing trends (So you can see where your video was skipped or rewatched) and gives you a much more detailed view of what your audience are actually doing while watching your video. This helps you make informed decisions about who your campaign is reaching and how you can improve.

Here are few reasons why we think you could use Wista to host video (And why we can’t wait to get started ourselves!)

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What can an explainer video explain?

May 3, 2017

What can an Explainer Video explain?

We’ve all heard of explainer videos, right? So what do they explain? “All about your business…” is a little general and we would imagine your business is quite complex. Sharing business love can be a tricky subject as sometimes there is too much to say and too much love to share. We have broken it down into simple suggestions. The bottom line is short, precise, targeted videos, more than one if needs be and the more tailored to your specific audience, in the correct part of your funnel, the better.

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