Questions to ask yourself before you hire an animated explainer video company.

December 13, 2017

Questions to ask yourself before you hire an animated explainer video company.

Outsourcing means you a team of people who specialise in their field, are getting the job done correctly. There are some really good companies out there who will do a great job at sharing your business love. But who do you work with? We’ve come up with a few questions to ask yourselves before you hire an animated explainer video company.

Do they care about your business?

This is number 1 for a reason. Why work with anyone who doesn’t believe in your message, in what and how you are trying to change the world. Work with people who get as excited about your vision as you do. Meet with them. After a few minutes you’ll know if they are just after your money or if they believe in you. Make sure your animated explainer video company are genuinely interested in your success.

Do they have good production quality?

Does their previous work look professional, or like the sound has been recorded in a garage? Check out where the video is on the clients website? Does it fit with the companies ethos, style and brand? Does it get the message across clear and simply? How does their previous work make you feel?

Do they fit your budget?

Ever heard the saying ‘You get what you pay for?’ Well this can apply to animated explainer videos too. Sometimes mass produced, very cheap videos can harm your brand. They look nasty and your audience will instantly pick up on cut corners. The more money you can spend, the more a good production company can spend time on your video. Like the look of a company but not sure if your budget fits? Approach, explain, suggest and offer what you can. You never know if an animated video production company can offer you a special deal.

Do they get results?

What is the point of spending all that money on a gorgeous video if it doesn’t convert? Do your research. You could always phone up the company the video was for to ask if it was worth investing in. We know that when people do a good job for us, we are more than happy to sing their praises. Give it a go!

What type of help do i need?

This depends on who YOU are. If you are creative and like to muck in with the creative process, find a company who include you in the journey. You could write the script, or you could create vector images to be drawn if you are super creative and handy with illustrator. Talk it through with your production company. Some might not allow your input, some might encourage it.

To sum up, it’s about communication and gut feelings. Make sure you are both a good fit and know what you are looking for. When a company like yours comes together with a company like us, we can speak from experience and say we have never worked a day in years!

Would you like to make your own explainer video? Sign up for our free 50 page e-book now. We’ll send you animated gifs too, to make your emails and website more fun!

Why Marketing Companies need video.

March 8, 2017

Why marketing companies need video.

Surely the short answer is ‘Why wouldn’t they?’

With marketing companies it is all about ROI (Return on investment) It is results driven. Clients need to know that it is worth while employing you, the marketing company, to do their marketing,  and by worth while, we mean you make much more money for them than if they did it themselves.

So to break down the ‘Why marketing companies need video’ we have a little help from the trusted bullet point list.


Read the full post…

Why do PR companies need video?

February 22, 2017

Why do PR companies need video?

With the correct preparation and targeting, PR companies can reach more people quicker than ever before. Electronic word of mouth via social media is now a lovely added bonus and video is a great way to push marketing content.
Read the full post…

Why Professionally Made Lower Thirds, Title Sequence, and Logo Animations can Increase Conversions on Your Vlog.

December 12, 2016

 

Why Professionally Made Lower Thirds, Title Sequence, and Logo Animations can Increase Conversions on Your Vlog.

YouTube videos have boomed. You are continuously vlogging (video blogging) about your life, your daily routine, how to put on your makeup, today’s feelings or emotions, all publicly. People are letting the general public into their lives in rather an intimate way.

What is wonderful is that these are real people, not actors. You are watching real life, which means with camera equipment on phones, anyone and everyone can do it. It’s so accessible that market is flooded so, naturally, standards go up and expectations are higher, meaning it is not as straightforward as one would think.
Read the full post…

Why is pace important when creating video?

October 26, 2016

Why is pace important when creating video?

Pace is something that is felt and experienced rather than seen or heard. It’s a combination of elements which need to compliment each other, in order for the pace to be set. So why is pace important when creating video?


Read the full post…

What Social Media Platform Is Best For Your Video?

October 12, 2016

What Social Media Platform Is Best For Your Video?

Who you want your video to appeal to is just as important to any marketing funnel as where to show your video. Who you are talking to depends on what platform they look at and where they can be reached. Each platform comes with its own restrictions. Hopefully we’ll answer the question – What Social Media Platform Is Best For Your Video?


Read the full post…

Why is the script is important when creating video?

September 28, 2016

Why is the script is important when creating video?

The script provides the skeleton to all videos. Imagine your body without your skeleton. It was flop around all over, have no structure or substance to it and would take forever to get to the finishing line – rather like a rubbish video. This is why the script is important when creating video…
Read the full post…

Why music and sound effects are important when creating video.

September 9, 2016

Why is music and sound effects are important when creating video.

Ever heard anyone say “Music as the soul to life”? – well the same thing is true with explainer videos. Where graphics are food for the eyes, music is food for the ears. Both are just as important as the other.

We saw a post on Facebook (Other social networking sites are available 🙂 ) which said “I wish my life had background music so I could understand what the hell is going on” could you imagine playing your favourite video game, or watching a film at your local cinema where there were no music or sound effects? Would you feel as involved and engrossed in what you’re watching? Would you jump at the right moment? Would you realise you’ve picked up extra life points? Watch a film with the mute button on, you quickly lose track of the storyline and you have no idea what’s going on – much like our lives at some point.


Read the full post…

What is a Call To Action and why is it important when creating video?

August 10, 2016

 

What is a Call To Action and why is it important when creating video?

What you don’t ask for, you don’t get. A CTA (Call To Action) is what you’d like your clients to do after watching your video. Never end an explainer video without a call to action. If the video is engaging and the viewer is convinced that you can help with their problem, then asking the viewer to take action, shouldn’t be difficult.

But of course, it is not a simple as that.


Read the full post…

Why outsource your video?

April 13, 2016

Why outsource your video?

Have you ever tried to make a video on your own? How did it go? Did you get overwhelmed by the vast amount of work involved? There is so much to think about… the script writing, who makes the storyboard… (why do you even need a storyboard?) The graphics need to be designed and created and then there is the animation. How do you even know what software to use and where do you find the time to learn it? So much to learn, so little time, so many other deadlines.

You could be doing something far more productive.
Read the full post…

1 2

Email newsletter

Join the family by putting your email below to receive your FREE 50 page EBOOK on ‘How To Make Your Own Explainer Video’. We’ll also send you fun Gifs and Graphics to use in your own Video. Sound good?

More from the blog

Recent Posts

Monthly Archive

Testimonials from some of our clients