Why Marketing Companies need video.

March 8, 2017

Why marketing companies need video.

Surely the short answer is ‘Why wouldn’t they?’

With marketing companies it is all about ROI (Return on investment) It is results driven. Clients need to know that it is worth while employing you, the marketing company, to do their marketing,  and by worth while, we mean you make much more money for them than if they did it themselves.

So to break down the ‘Why marketing companies need video’ we have a little help from the trusted bullet point list.


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Why do PR companies need video?

February 22, 2017

Why do PR companies need video?

With the correct preparation and targeting, PR companies can reach more people quicker than ever before. Electronic word of mouth via social media is now a lovely added bonus and video is a great way to push marketing content.
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Why Professionally Made Lower Thirds, Title Sequence, and Logo Animations can Increase Conversions on Your Vlog.

December 12, 2016

Why Professionally Made Lower Thirds, Title Sequence, and Logo Animations can Increase Conversions on Your Vlog.

YouTube videos have boomed. You are continuously vlogging (video blogging) about your life, your daily routine, how to put on your makeup, today’s feelings or emotions, all publicly. People are letting the general public into their lives in rather an intimate way.

What is wonderful is that these are real people, not actors. You are watching real life, which means with camera equipment on phones, anyone and everyone can do it. It’s so accessible that market is flooded so, naturally, standards go up and expectations are higher, meaning it is not as straightforward as one would think.
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Why is pace important when creating video?

October 26, 2016

Why is pace important when creating video?

Pace is something that is felt and experienced rather than seen or heard. It’s a combination of elements which need to compliment each other, in order for the pace to be set. So why is pace important when creating video?


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What Social Media Platform Is Best For Your Video?

October 12, 2016

What Social Media Platform Is Best For Your Video?

Who you want your video to appeal to is just as important to any marketing funnel as where to show your video. Who you are talking to depends on what platform they look at and where they can be reached. Each platform comes with its own restrictions. Hopefully we’ll answer the question – What Social Media Platform Is Best For Your Video?


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Why is the script is important when creating video?

September 28, 2016

Why is the script is important when creating video?

The script provides the skeleton to all videos. Imagine your body without your skeleton. It was flop around all over, have no structure or substance to it and would take forever to get to the finishing line – rather like a rubbish video. This is why the script is important when creating video…
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Why music and sound effects are important when creating video.

September 9, 2016

Why is music and sound effects are important when creating video.

Ever heard anyone say “Music as the soul to life”? – well the same thing is true with explainer videos. Where graphics are food for the eyes, music is food for the ears. Both are just as important as the other.

We saw a post on Facebook (Other social networking sites are available 🙂 ) which said “I wish my life had background music so I could understand what the hell is going on” could you imagine playing your favourite video game, or watching a film at your local cinema where there were no music or sound effects? Would you feel as involved and engrossed in what you’re watching? Would you jump at the right moment? Would you realise you’ve picked up extra life points? Watch a film with the mute button on, you quickly lose track of the storyline and you have no idea what’s going on – much like our lives at some point.


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What is a Call To Action and why is it important when creating video?

August 10, 2016

 

What is a Call To Action and why is it important when creating video?

What you don’t ask for, you don’t get. A CTA (Call To Action) is what you’d like your clients to do after watching your video. Never end an explainer video without a call to action. If the video is engaging and the viewer is convinced that you can help with their problem, then asking the viewer to take action, shouldn’t be difficult.

But of course, it is not a simple as that.


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Why outsource your video?

April 13, 2016

Why outsource your video?

Have you ever tried to make a video on your own? How did it go? Did you get overwhelmed by the vast amount of work involved? There is so much to think about… the script writing, who makes the storyboard… (why do you even need a storyboard?) The graphics need to be designed and created and then there is the animation. How do you even know what software to use and where do you find the time to learn it? So much to learn, so little time, so many other deadlines.

You could be doing something far more productive.
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Five reasons why you and your business should use us.

June 18, 2014

One of the first things we ask a business when making a video, is why you? What does your business have that others don’t? Well this is the topic of the blog this week. It is such an underlying factor of any business plan and indeed, in any explainer or promotional video, that we feel the need to shout about how fantastic we are and give you five reasons why you and your business should use us.
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