Questions to ask yourself before you hire an animated explainer video company.

December 13, 2017

Questions to ask yourself before you hire an animated explainer video company.

Outsourcing means you a team of people who specialise in their field, are getting the job done correctly. There are some really good companies out there who will do a great job at sharing your business love. But who do you work with? We’ve come up with a few questions to ask yourselves before you hire an animated explainer video company.

Do they care about your business?

This is number 1 for a reason. Why work with anyone who doesn’t believe in your message, in what and how you are trying to change the world. Work with people who get as excited about your vision as you do. Meet with them. After a few minutes you’ll know if they are just after your money or if they believe in you. Make sure your animated explainer video company are genuinely interested in your success.

Do they have good production quality?

Does their previous work look professional, or like the sound has been recorded in a garage? Check out where the video is on the clients website? Does it fit with the companies ethos, style and brand? Does it get the message across clear and simply? How does their previous work make you feel?

Do they fit your budget?

Ever heard the saying ‘You get what you pay for?’ Well this can apply to animated explainer videos too. Sometimes mass produced, very cheap videos can harm your brand. They look nasty and your audience will instantly pick up on cut corners. The more money you can spend, the more a good production company can spend time on your video. Like the look of a company but not sure if your budget fits? Approach, explain, suggest and offer what you can. You never know if an animated video production company can offer you a special deal.

Do they get results?

What is the point of spending all that money on a gorgeous video if it doesn’t convert? Do your research. You could always phone up the company the video was for to ask if it was worth investing in. We know that when people do a good job for us, we are more than happy to sing their praises. Give it a go!

What type of help do i need?

This depends on who YOU are. If you are creative and like to muck in with the creative process, find a company who include you in the journey. You could write the script, or you could create vector images to be drawn if you are super creative and handy with illustrator. Talk it through with your production company. Some might not allow your input, some might encourage it.

To sum up, it’s about communication and gut feelings. Make sure you are both a good fit and know what you are looking for. When a company like yours comes together with a company like us, we can speak from experience and say we have never worked a day in years!

Would you like to make your own explainer video? Sign up for our free 50 page e-book now. We’ll send you animated gifs too, to make your emails and website more fun!

Tools to help with video conversions Part 2 – Vimeo

August 9, 2017

Tools to help with video conversions Part 2 – Vimeo

We all thought Vimeo was pretty straightforward until we started to research what was available.

Vimeo Basic:

This can help you with visual marketing strategy, and so can Vimeo Plus, Pro and Business! There is so much more to this than what we first thought. We’ll focus on the FREE platform (Vimeo Basic) and Vimeo Business, to help you make great decisions regarding where to put your video for increased conversion rate and to help you measure marketing strategy success.


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Places to put your video that you didn’t think of yet.

April 5, 2017

Places to put your video that you didn’t think of yet.

We all know the usual places businesses get videos made for… homepage of their website, YouTube, exhibitions… but what about the small platforms that are probably not worth making a video especially for?  We can show you the places to put your video, to ensure you get the MAXIMUM use from it.


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Why Marketing Companies need video.

March 8, 2017

Why marketing companies need video.

Surely the short answer is ‘Why wouldn’t they?’

With marketing companies it is all about ROI (Return on investment) It is results driven. Clients need to know that it is worth while employing you, the marketing company, to do their marketing,  and by worth while, we mean you make much more money for them than if they did it themselves.

So to break down the ‘Why marketing companies need video’ we have a little help from the trusted bullet point list.


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Why do PR companies need video?

February 22, 2017

Why do PR companies need video?

With the correct preparation and targeting, PR companies can reach more people quicker than ever before. Electronic word of mouth via social media is now a lovely added bonus and video is a great way to push marketing content.
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Why Web Designers need video

February 8, 2017

Why Web Designers need video

Web designer need to be at the top of their game. Their customers  no longer just need a website that is responsive on a mobile aswell as a desk top (Video is great for being respinsive too by the way) but with the growth of inbound marketing, web designers need to offer a package that converts the people who land on a page, into a paying customer.
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Why is the script is important when creating video?

September 28, 2016

Why is the script is important when creating video?

The script provides the skeleton to all videos. Imagine your body without your skeleton. It was flop around all over, have no structure or substance to it and would take forever to get to the finishing line – rather like a rubbish video. This is why the script is important when creating video…
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Why music and sound effects are important when creating video.

September 9, 2016

Why is music and sound effects are important when creating video.

Ever heard anyone say “Music as the soul to life”? – well the same thing is true with explainer videos. Where graphics are food for the eyes, music is food for the ears. Both are just as important as the other.

We saw a post on Facebook (Other social networking sites are available 🙂 ) which said “I wish my life had background music so I could understand what the hell is going on” could you imagine playing your favourite video game, or watching a film at your local cinema where there were no music or sound effects? Would you feel as involved and engrossed in what you’re watching? Would you jump at the right moment? Would you realise you’ve picked up extra life points? Watch a film with the mute button on, you quickly lose track of the storyline and you have no idea what’s going on – much like our lives at some point.


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What colours should i use to create my video?

July 13, 2016

What colours should i use to create my video?

According to Forrester Research’s Dr. James McQuivey, “A minute of video is worth 1.8 million words.” We believe this is because viewers see style and pace in the animation, they hear accents and empathises with the voice over. When mixed together these create feelings and thoughts, which make viewers then take action. This means that viewers take in more information watching video than just text, which means everything on the video must be exact and thought through. This is why the colour of your video is so important, because the colours you use tell a whole story their own.


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Where to use video as part of your marketing campaign: Part 2: Blippar

June 8, 2016

Where to use video as part of your marketing campaign: Part 2: Blippar

Blippar is a massive step within visual marketing. It’s like our videos, but on steroids! It is the next step of image and brand recognition, engaging users and broadening client reach, all which increase sales. It’s engaging augmented reality. 
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