This is our explainer video process. It all begins with a conversation.
There is method to our madness. Each step needs to be signed off before we proceed. It is important that we are all 100% happy with what we have, before we move on. As much as we love the creative process, backtracking can be costly.
We discuss who you are, what you need and where your video will go as part of your marketing plan. We talk about what you like about animated videos, any styles that you are particularly keen on, what you want the video to be about and who you are making it for.
Once we are both happy and the technicalities (50% deposit and signing of the terms and conditions) are out of the way, we’ll agree a production schedule and we can begin.
We take what we’ve learnt and translate it into a structured script for the video. If we agree on a voiceover, this is where the it is written.
The storyboard is the visual representation of the script. We create basic drawings, completely void of style. This is done in order to help you visualise what happens in what part of the video.
This stage is dedicated to translating your brand’s visual identity: your colours, images, logos… into video graphics. We use the style of your website, brochures and other promotional materials (as agreed during the briefing process) to create visuals that fit your brand.
Using the concept ideas, we create our first storyboard in the style that corresponds with your chosen concept idea. Then we supply a range of voice-overs that suit your brand, budget and vision.
This is when the images come to life. We take the illustration created previously and animate. We work according to the brief, chosen script and style defined by the concept ideas.
The audio – our cherry on the cake. Depending on the package you choose, we compose music for you or choose an existing piece from the stock library.
With every step completed of our explainer video process we can now present you with your final video. You’ll receive a HD un-watermarked version you can use online, during exhibitions, or to make a presentation that much more special… it’s great for sharing on social media, directing traffic to your website and being found on YouTube!
We want you to succeed as much as you do, which is why it is important for you to promote your video efficiently to the right audience via the correct channels. Our explainer video process can involve tracking, analyses and optimising your ROI if needs be. We can add actionable points throughout, such as clickable links and sync them with your Marketing and Social Media Strategy.
Thank you for all you help, flexibility and understanding during a very challenging time … working to launch SORmyCAR.I feel this is a real demarkation point for us and NOW is our time for momentum, growth and presence in the market, the video will go a long way to supporting that endeavour, you have been a true Collaborator throughout.Erkan Ali – Managing Director of SORmyCAR Ltd.www.SORmyCAR.com
It’s rare to find someone in business who has the true instinct to craft something perfectly from someone else’s imagination and requirements…Angela understands her client’s needs intimately and has the ability to turn them in to sales winning productions.
If you are looking for budget film that you hope will get noticed then Angela Makepeace is not for you.
If however you are looking for a film or animation that will attract your target market, truly translate your business message and add huge value to your business then Angela Makepeace Motion Graphics Studio is the only one to truly engage with.
Paul Wearmouth – “The Go to Sales Guy” – Speaker, Coach & Author www.paulwearmouth.com
From the word go, Angela has been completely on board with our project and we absolutely love what she has delivered.
She’s passionate, professional and just wonderful to work with. Most importantly each modification and adjustments we required were taken care of without any hesitation to deliver 3 superb children’s educational animations.
Excellent communication, a great attitude and delivered on time, what more could a client want!
Early Bird Kids Club
Thank you for your fantastic work – creating a film about access control and the complex integration was not an easy task but you gave us confidence that it was possible and we have ended up with a great, easy to understand, fun yet informative film (just as requested). Thank you.
Stacy Cronly-Dillon – Content Marketing Executive
Grosvenor Technology – www.grosvenortechnology.com
You have been a delight to work with, the Sale or Return motion graphic video you produced has far exceeding our expectations.The results have simply been record breaking,In the first 3 months of using the video over £2,500,000 of cars have come into stock, this has also resulted in the most Sale or Return cars ever sold in one month and the highest priced car we have ever sold, a £200,000 Lamborghini.We can whole heartedly recommend you and your Motion Graphic Video solution to marketing and educating clients on services and productsThank you for all the hard work you have done.Graham Ewing – CEOGP Cars www.gpcars.co.uk
Angela has helped LEAP put over its message in a clear and innovative way. It is an incredible explainer animation. From the off Angela showed creativity and thoughtfulness to want we wanted as a company…From the first moment of contact with Angela communication was clear, we were on a short deadline for an event and Angela kept this in mind and delivered…A real personal service. Angela was flexible, efficient and professional and really cared about getting the right result for us.
As a producer and director I’ve worked with Angela across a number of film projects. She tackles each role conscientiously and is a pleasure to work with, be it a location shoot or after effects work in the studio.
Simon J Frith, Producer / Director,
We have used Angela’s services to help us produce some motion graphics videos for a number or our corporate clients. Angela always understands the brief and what we are trying to achieve and is able to take our content and produce excellent work. She integrates well into our team and always delivers work on time and on spec.
Take 1 www.take1.co.uk