3 reasons why companies don’t do video marketing.
Video and visual marketing is so important. We no longer rely on that catalog that drops through our door, - The Yellow Pages to find a business. Companies need adverts that will capture imagination, wow their audience, inspire them to buy your product and quickly. 2D ads no longer do this, bulky text is uninspiring, so what to you do to create a buzz around your business?
You create video. Simples.
We prefer the animated video type, but of course, the live action (with a camera) has a place in our hearts too.
By why do companies not do video marketing?
We’ve come up with three reasons:
1: It is just a trend.
It really isn’t. In 2017 video accounted for 70% of internet traffic. Youtube is the second largest search engine. People are consuming more and more video year in and year out… when you want to learn something do you read the text or click on the video?
2: Our clients don’t have time to watch them.
Create a video that talks directly to our clients and they will watch it. You can comfortably get all your information that you need into a length that will keep your clients engaged. See our blog on how long an explainer video should be.
3: We cannot afford it.
There are videos to suit every budget, from start ups to well established businesses. Find an explainer video studio you like and who love your vision as much as you do, and maybe you can discuss payment options. You never know what might come back. If you need to know what costs you are looking at, take a look at our previous blog on the average costs of an animated explainer video.
Want to know how to make a great explainer video that converts? Take a look at our ebook. We’ll talk you through step by step, giving you tips and tricks along the way.