5 reasons why your business needs an animated explainer video
Animated explainer videos have exploded in popularity over the past few years. People are realising just how effective they are at promoting and explaining how fantastic their business is. They help businesses grow, by increasing conversion rates, which makes these animated videos the most effective marketing tool around.
Conversion rates dramatically increase when you use animated explainer video. Did you know 85% of people are more likely to buy your product or service after seeing your video? That means that all those potential customers, are now paying customers, growing your business with every view.
Clarifying your product or service:
An animated explainer video clarifies exactly what you offer and how you can help your customers. It’s quite tricky to get people to read all those paragraphs of text, when people can just watch an animation. Customers are known to skim-read, missing out important parts of how fabulous you are.
You don’t have to just put your video on your website. You can put an animated explainer video on your marketing emails, or use it to introduce your presentation. Aside from all this, you can upload it to YouTube or Vimeo and share it via Social Media. People don’t share websites, but they share informative, fun, animated videos. You can then add keywords and links to the video, which directs traffic back to your website.
Google loves it:
Websites with video are more likely to rank higher in Google. This means higher exposure for your business. They also increase stickiness, which means more people stay on your website for longer (watching your video.) This increases SEO too.
Shows you off:
Let’s face it – when you watch a video on a website, the business feels so much more approachable. They seem so much more ahead of their competitors and leaders in their field. They must be, as animated explainer videos are such a modern and effective way of communicating that these companies obviously know what they’re doing. They know how to reach their customers and they use animated explainer video as a secret weapon to convince them to buy their product.
We would choose to buy from these businesses, would you?
Want to know how to make a great explainer video that converts? Take a look at our ebook. We’ll talk you through step by step, giving you tips and tricks along the way.