Case Study: The Dropbox explainer video

Updated: Apr 17, 2019

The Dropbox explainer video

Case Study: The Dropbox explainer video

Explainer videos really can make a difference to your business, sometimes enabling change beyond anything you possibly imagined.

Don’t believe us? Take a look at our case Study, the Dropbox explainer video. Their explainer video increased their revenue by a massive $48,000,000 per year, which is why today’s blog is a Case Study: The Dropbox explainer video.

For those of you who don’t know, Dropbox is a file sharing site. Much like the cloud, you are able to upload your files and someone else, miles away, can download them all for free. Businesses went crazy, freelancers cheered and families ‘whooped’ at the thought of having a secure place to store their family photos. And how did Dropbox spread the word? Through an animated explainer video.

Their website had a simple design, with no distractions or links. It invited you do to just one thing: watch the video.

Watch it here:

Dropbox explained in 2 minutes how their service worked. (See our blog on how long a video should be) The geeks and the businesses enjoyed it so much it was shared. Twitter and Facebook lit up with the Dropbox video… it went viral! It resulted in 10% increase in signups, which meant 10 million extra customers, that became that $48,000,000 extra revenue. Now of course, Dropbox has 50 million customers, with a new sign up every second.

Not bad for a two minute explainer video.

OK, Dropbox did extremely well and no can promise that all explainer videos do this every time – but they really do increase conversion rates and make people listen and take note of your message. They are an invaluable marketing tool when you want to promote your business.

If you would like more information, or simply want to have a chat about how video can get your message across  in a simple and entertaining way, get in touch at we always love to hear from you.

Want to know how to make a great explainer video that converts? Take a look at our ebook. We’ll talk you through step by step, giving you tips and tricks along the way.


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Angela Makepeace Motion Graphics Studio

We create animated explainer videos for businesses whose objective is to share, engage and promote their world-changing business love- and to get their audience to take action.

Based in Essex, London, England

© 2020 by Angela Makepeace MGS. Proudly created with fairy dust and love.