How long should your animated video be?

Updated: Apr 17, 2019

How long should your video be?

How long should your animated video be?

Another question we are frequently asked is: ‘How long does my animated video need to be?’

Not wanting to throw to many statistics your way, here are a few things to think about.

It has been found that:

  • 20% of your viewers will click away from a video in 10 seconds or less

  • You’ll lose nearly 35% of your viewers by 30 seconds

  • 45% of them by a minute

  • 60% of viewers will click away by 2 minutes

As a general rule, stick to 1 minute as a guide. You can’t always say all you need to in 30 seconds and attention spans are not what they used to be. People don’t normally stick around for more than 2 minutes.

(Wista, found two main points:

  • 1: Shorter is better, so you should get your message across in 30-60 seconds.

  • 2: Get to the point. You need to talk about your company early and often.

How long should your video be? What do you think?

Do you always stick around to watch a video til the end?

How long can you stay engaged for?

Is 1 minute enough to tell the world how great you are?

We always aim to create videos 1 minute in length to ensure they are as effective as possible. However if it runs over, it’s because it needs too.

Visit us at and take a look at how effective shorter videos are.

Want to know how to make a great explainer video that converts? Take a look at our ebook. We’ll talk you through step by step, giving you tips and tricks along the way.


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Angela Makepeace Motion Graphics Studio

We create animated explainer videos for businesses whose objective is to share, engage and promote their world-changing business love- and to get their audience to take action.

Based in Essex, London, England

© 2020 by Angela Makepeace MGS. Proudly created with fairy dust and love.