How to make a GIF

Updated: Apr 17, 2019

How to make a GIF

How to make a GIF

We are all about the GIFs. We love each and every one of our clients, readers, tweeters, followers and well… people who like our work. (You are our family too!) So this year we’d like to help you make your own GIF, as a gift to you. A gift of a GIF.

This year we’ve livened up our website with a few festive GIFs. GIFs are images which move. They are short, fun and quite entertaining. They are not large video files which mean they are small enough to embed in websites, emails and presentations without slowing loading times too much. They are perfect for that small, repetitive moment such as a bounce or snow falling.

You can use them with a transparent background, which means they can take any shape and be on any background. They are usually between 3 and 20 seconds long. (Photoshop will only accept up to 500 frames, which when played at 25fps is 20 seconds in length.) GIFs work best when they are looped, so the viewer sees a continuous stream of movement,  rather than a nasty jump to show it has restarted.

Step by step on making a Gif

GIFs are really simple to make, so for those of you who fancy a bit of adventure… (and have access to the Adobe Suite) this is how you can make them.

  1. Create your video or use an existing one. The shorter the better. (How about your logo animation.) For that professional look, it is best that it is loop-able, so once it ends, the movement starts again without you realising. However, this isn’t always necessary. We use AVI files.

  2. Open Photoshop. Go to: file-import-video frames to layers – find your video file and open it… Now you can select your range/length of GIF… or just ignore all and press enter.

  3. Photoshop will have a think, this might take a while depending on your computer. Once done, you will see the first frame. (The other frames are along the bottom or the side depending on your layout settings) You can edit individual frames from here if you like by clicking on them. We tend to leave these as we’ve already done the editing in the animated AVI file.

  4. Go to: File-export-save for web. Here you need to go through the settings carefully to make sure the settings are what you want. We leave everything as it is, but change the size settings. (It is best to change the size at this point, as changing the size later in WordPress for instance, doesn’t always work.)

  5. Press Save. Name the file

  6. Photoshop will have another think. Once done, find your GIF in your saved folder and take a look at the wonderfulness you have created! You can now upload it to WordPress or even Mail chimp, like you would a still image. Movement is very much in!

Why don’t you add GIFs to your website, with a personalised message on for your clients? If you have any problems, let us know. We are always here to help. Managed to get one done already? You star. We’d love to see them. Send them to us at We always love to hear from you.

Want to know how to make a great explainer video that converts? Take a look at our ebook. We’ll talk you through step by step, giving you tips and tricks along the way.


Follow us on our video adventures here... 

  • White Instagram Icon
  • White Twitter Icon
  • White YouTube Icon
  • White LinkedIn Icon
  • White Facebook Icon
Sign up to receive your free 50 page ebook on "How to make your own explainer video that converts"

Angela Makepeace Motion Graphics Studio

We create animated explainer videos for businesses whose objective is to share, engage and promote their world-changing business love- and to get their audience to take action.

Based in Essex, London, England

© 2020 by Angela Makepeace MGS. Proudly created with fairy dust and love.