Tips for increasing conversion rates.
All marketing needs to be measurable and ROI is key.
Here are a few key points to increase conversion rates on your marketing.
1: Social media
Create content for your social media platforms—use images, video, motion graphics and infographics to create engagement. Read our places to put your video you didn't think of yet,
2: Measure conversions
Use a platform to measure conversions. Ever heard of Wistia? It is a platform that measures engagement on your promotional videos.
Keep it simple and short. The ideal length of a marketing video is however long it needs to be, but take a look at what we’d recommend.
4: Tell stories
Tell your customer’s story, not your brand story. You need to get into your customer’s head and speak their language, not the language you want them to speak.
5: Do your research
According to research, 83% of people prefer an informal and chatty tone when watching a video production. 85% of Facebook videos are watched without the sound, so make sure you have subtitles.
Create your video as part of your marketing campaign strategy. This is very important. What do your potential customers know, what do you want them to know and what do you want them to do? Have the answers for these questions at each point of your funnel.
Would you like to know how to create your own animated video? Download our checklist to make sure you have everything you need before you get started with your video marketing strategies.