What is Next in Animated Video?
We get asked this question a lot. What is the future of animated explainer video? Well, the answer is quite interesting; have you seen the new drama on Sky Atlantic, Westworld? We think that is the future. But let’s not look that far ahead. Let’s think 2017. Less self-aware terminator and more audience engagement.
A Video Series
Businesses no longer have just one video; they have a channel of videos. Some have how-tos, while others have a continuous story throughout. The bottom line is companies are realizing the benefit of regular uploads for their audience. One-off videos are still effective and still have a place but a great way to get your customers returning again and again is to upload again and again.
3D videos are around without you probably realizing. 3D no longer has that clear, clinical feel like the orginal Toy Storyfilm (quite possibly the best film ever made but we are open to debate!), but now can be found in some of the best explainer videos, enhancing dimensions, giving depth, and giving your animated video a bit more oomph!
What is the point of creating a beautiful video if no one’s going to see it? You want to show off your masterpiece so that it can convert. When you commission a video of any kind, make sure the company can advise you in marketing, where to put it, CTA, etc. It will make your ROI much higher.
With engaging video exploding into our everyday lives. Virtual reality and things like Gear 360 (So you can see 360 degrees.) are becoming more and more mainstream. Think about how you can use video to engage and wow your audience? Live office tours maybe? Video is more and more within our daily communications. What can you do to bring your business up to speed?
Want to know how to make a great explainer video that converts? Take a look at our ebook. We’ll talk you through step by step, giving you tips and tricks along the way.