What Social Media Platform Is Best For Your Video?
Who you want your video to appeal to is just as important to any marketing funnel as where to show your video. Who you are talking to depends on what platform they look at and where they can be reached. Each platform comes with its own restrictions. Hopefully we’ll answer the question – What Social Media Platform Is Best For Your Video?
To reach 302 million active users, (37% of whom are 18 to 29 years old, according to Hubspot) you can upload a video up to 140 seconds long, 512mb, and 1280×1024 pixels.
This gets complicated depending on whether you have skippable or non-skippable ads. We’ve cheated here by giving you the link instead.
Video footage for Instagram can be between three to 30 seconds long, with a minimum 600×315 pixels. We found an interesting article on why they extended the video length from 15 seconds.
So what is the point of all this? Where your video is to be shown depends on audience engagement. With YouTube ads, you know you have only five seconds to keep your audience from clicking away. Maybe put one minute of your video on your website to get your audience clicking to your longer video.
Attention spans are not what they used to be. You need to know how long you have before your audience clicks away and what you want them to know about you in that time.
A tailored plan with who you are trying to reach, where they are, and what they’ll see is vital to engagement, which is why planning what platform to use to show your video is critical - and why we have written this!
Want to know how to make a great explainer video that converts? Take a look at our ebook. We’ll talk you through step by step, giving you tips and tricks along the way.