Why do PR companies need video?
With the correct preparation and targeting, PR companies can reach more people quicker than ever before. Electronic word of mouth via social media is now a lovely added bonus and video is a great way to push marketing content.
The rise of digital content being consumed is over shadowing the more traditional methods, such as printed media, magazines and newspapers; and with digital media being more convenient and cheaper, printed publications have all experienced huge reductions.
So how do you get your client singled out in a noisy world?
Where can you find ways of telling brand and customer stories in a new and engaging ways – communicating right into the heart of your clients customers?
Video is the best way to raise curiosity or trigger cravings for a product. It evokes more feelings that any other media. They are sharable on social media, and when done well, have the potential to go viral.
The benefits of using video in PR are numerous. It increases the rankings in google, sky rockets engagements, (Remember people can add comments, likes and shares with digital – which is also a great performance indicator for the effectiveness of your overall PR strategy.) Plus, with the content consumption on Social media platforms, such as Twitter, Facebook and YouTube it is not just restricted to broadcast adverts.
“1 minute of video is worth 1.8 million words” Dr. Jones McQuivery of Forrester research
So what do you have to say for your customer? What stories do they have to tell? What feelings do you want to give your clients audience?
Want to know how to make a great explainer video that converts? Take a look at our ebook. We’ll talk you through step by step, giving you tips and tricks along the way.