Why is pace important when creating video?

Updated: Apr 23, 2019

Why is pace important when creating video?

Why is pace important when creating video?

Pace is something that is felt and experienced rather than seen or heard. It’s a combination of elements which need to compliment each other, in order for the pace to be set. So why is pace important when creating video?

Script length, voice-over pace, amount of images, animation speed and tempo of music, is all needed to flow at their own pace, while contributing to the overall feel of the video. With bespoke animated explainer video, you have complete charge over all elements. As ever, your target audience dictates your video pace.

Pauses and places to breathe all allow for reflection. 1 minute maybe the recommended length, but pauses must be included! There is no need to bombard your audience with an information overload – all at once. Allow time to feel, think and appreciate. Let what you’re telling them sink in.

Want to know how to make a great explainer video that converts? Take a look at our ebook. We’ll talk you through step by step, giving you tips and tricks along the way.


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Angela Makepeace Motion Graphics Studio

We create animated explainer videos for businesses whose objective is to share, engage and promote their world-changing business love- and to get their audience to take action.

Based in Essex, London, England

© 2020 by Angela Makepeace MGS. Proudly created with fairy dust and love.