Why is the script important when creating animated video?

Updated: Apr 23, 2019

Why is the script is important when creating animated video?

Why is the script important when creating animated video?

The script provides the skeleton to all videos. Imagine your body without your skeleton. It was flop around all over, have no structure or substance to it and would take forever to get to the finishing line – rather like a rubbish explainer video. This is why the script is important when creating animated video…

In our opinion, the script is the most important thing (which is why we like to keep an eye on your script if you decide to write your own. ) It provides your whats, whys, and hows, your tone of voice to your target audience and tells your story. Everything about any video boils down to the script. This is why we always recommend being 100% happy with it before you move on. Besides,  as with all business planning…  it is  a good idea to know your end goal well before you start? This is why a script is important.

Quite a few people don’t realise that the script sets the overall success of the video.

For instance,  did you know that for a minute video you need around 125 -150 words. You need to allow for pauses, breathing space and audience reflection. So the script is responsible for pace to. See a previous blog on the ideal length of a marketing video.

There is more information on creating a script in our ebook, but for now we just need to explain why it’s important.

As we explained, the script is the backbone. It filters down to the rest of the video production process. It provides a constant point of reference and so provide continuity. It sets tone, pace and purpose. It’s a must when creating a video.

Want to know how to make a great explainer video that converts? Take a look at our ebook. We’ll talk you through step by step, giving you tips and tricks along the way.


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Angela Makepeace Motion Graphics Studio

We create animated explainer videos for businesses whose objective is to share, engage and promote their world-changing business love- and to get their audience to take action.

Based in Essex, London, England

© 2020 by Angela Makepeace MGS. Proudly created with fairy dust and love.