Why Web Designers need video
Web designer need to be at the top of their game. Their customers no longer just need a website that is responsive on a mobile aswell as a desk top (Video is great for being respinsive too by the way) but with the growth of inbound marketing, web designers need to offer a package that converts the people who land on a page, into a paying customer.
We all know that a website is the go-to place for more information, status and portfolio and in most cases, is the ‘shop front’. Networking, social media platforms, such as twitter and Facebook, SEO, PPC all direct traffic to the website. You can create the best website in the world, but if your customer wants the website to convert… sending traffic to it just isn’t enough. How do you convert?
Animated Explainer Videos converts.
Video is fun. It engages web visitors. I’m not talking about the video that autoplays and you spend the next 5 mintues trying to turn the sound off – It’s the video that is the main feature – asking to be played. I’m talking about the animation and transitions which add to the user experience. Ever thought of adding animated buttons, interactive elements that show how important they are by animating into place? How about using an animation for a loading page?
“Animation has been done before, but stories were never told.’ Mero Davis, an original animator at Walt Disney Studios.
So what stories could your website tell your customer? What page do they need to convert the most? How could you use video to enhance your customers, customer experience? Videos are no longer just to increase SEO – they are tellers of customers journey and brand stories.
How will you use video?
Want to know how to make a great explainer video that converts? Take a look at our ebook. We’ll talk you through step by step, giving you tips and tricks along the way.